More Self-Publishing Tips by Samella McClary-Brown
A few years back, I self-published a romance novel (with a hint of a mystery to it). In a prior post, I covered the pros and cons of self-publishing. In this post, you will find tips on how I went about choosing a publisher along with some other tips that you might find useful.
Choosing the right self-publisher
There are a number of companies out there ready to take your money, so beware. Here are the factors I used to make my decision.
Get References:
Get references of authors who self-published by looking up the titles of the books, getting feedback, checking out their Web sites, reviews, and finding out how their books are doing. If possible, see if you can contact a few of the authors. Attend workshops and conferences and ask other authors who published their books and find out any pitfalls they might know about. Do this before you publish, as much as you can.
Know Your Market/Budget:
Who is your target readership? Are you publishing just for fun, or are you hoping to sell 10 million copies? The answer to this ties into how much your budget is. If you are hoping to print a few copies for friends and family, then you might simply want to go with a local printer, whereas if you are hoping to mass-market and sell to a wider audience, a larger self-publisher might be your best choice. Make sure your budget includes cost of printing book, paying an editor, printing promotional material, etc.
Customer Service:
Another important quality to me was the customer service; how knowledgeable the staff was, their professionalism and follow through in getting back to me with answers.
Take your time doing the research. Pick the place you feel most comfortable with. Lastly, ask questions–no question is dumb and no concern is too small. Use your inner voice–if good signals are going off, go with that publisher, if there are any alarm bells going off, even just one, beware.
Once you've made your choice
Once you’ve picked a publisher, make sure you get everything in writing; the cost involved, the time frame they expect to have it published, what services they may offer, such as press releases or what assistance they can help with marketing. And make sure any changes discussed over the phone are put in writing, either via email or snail mail. And also get suggestions and tips for marketing, what they suggest, what they worked for other authors.
Before sending your manuscript make sure that you have as many people as possible proof your work or if funds are available, have a professional proofreader look at your work. Remember, when you self-publish, your manuscript will be printed out just the way you give it to them. So, if there are errors, your novel will have errors. And if your manuscript is double spaced, your novel will be double spaced as well, which means more pages, a heavier book, more cost to print it. Whereas, a single spaced novel, it will cost less to print and you will be able to charge a lesser amount, comparable to a publisher, than if it was double spaced. Be very careful of everything.
Be prepared to promote your own book. This was perhaps one of the most difficult parts of self-publishing for me. I mean, initially, I did do some promoting, by telling friends and families and attending a few conferences, one as a vendor and another as an attendee. I called local newspapers, etc., but after a while this became challenging. If like me, you have other commitments, this can become difficult. I also became a little disenchanted with the whole thing, meaning, that now that the book was completed and done, I almost did not care and just did minimal work to promote. So in this area, it depends what your goals and ultimate dreams are. Bottom line, the more you promote, the more exposure you will get. And you have to keep this consistent, constant–period.
In the end, I feel as though it was definitely worth it. No matter how many books I sold or did not sell, to me, the ultimate joy and satisfaction was that I had a completed work of fiction printed. My friends, families and colleagues were able to read what I had written and also, it gave my life some sort of completion by taking on this task of first, writing the book and second, having it printed. What a wonderful thing to show and teach my daughters–that they can accomplish any task, if you just persevere.
Good luck–and let me know how things turn out!
Samella McClary-Brown, AKA Samella Trent, is an Assistant Editor with The Rose & Thorn. Suddenly is available for purchase at Amazon.com and BarneandNoble.com.
